About me
I spent years in corporate tech working across ML, business development, and product strategy. The kind of work where you ship things that matter to the company but rarely to you. At some point I realized I was building someone else's vision and started asking what I'd build if it were entirely up to me.
So I quit the path and started building my own products. Small, useful tools that solve real problems for real people. No venture funding, no team of 30, no roadmap designed by committee. Just me, a Mac Mini server, and a bias toward shipping.
My background in ML and data engineering shapes how I think about problems — I lean toward automation, structured data, and systems that get smarter over time. But the products themselves are deliberately simple. Utility-first, no bloat.
The product factory
I'm running what I call a product factory — building multiple small SaaS products instead of betting everything on one idea. Each product targets a specific niche, solves one problem well, and earns its keep independently. If something doesn't work after 60 days, I kill it and move on. If it does, I double down.
The approach is inspired by makers like Marc Lou, but with a twist: I don't have an audience of 200K followers to launch to. So instead of hype-driven launches, I focus on SEO-first distribution — building tools that people find when they search for the problem. Slow burn, compounding traffic, zero ad spend.
What to expect here
This site is the hub for everything I build. On the blog, I write about the process — what worked, what failed, technical decisions, growth experiments, and honest numbers when there are numbers worth sharing. If you sign up for the newsletter, you'll get notified when I launch something new or publish something worth reading. No spam, no fluff.